Sample sports marketing plan

Share on Facebook With more competition than ever for the leisure time and entertainment dollars of potential customers, it is critical for a contemporary sports management entity to develop a marketing plan. Marketing plans can get out of scope in a hurry without the right framework, and absent a clear sense of purpose from the outset, resources can be wasted on efforts that only tangentially relate to your core business efforts. Make sure that every element of the marketing plan can be tracked back to essential elements of your business. This is essential for indicating the state of the company both internally and in relation to external forces.

Sample sports marketing plan

Strategies Currently the Sports Authority has established a cost leadership strategy in combination with a differentiation strategy. The cost leadership strategy allowed the company to remain cost- competitive within the industry.

There are three main strategies that the company will adopt going forward: This strategy will allow the company to increase prices on certain merchandise in order to improve net margins. In addition to the overall strategy, growth is a concern for the company.

While aggressive growth is not an option at this time due to the insufficient financial funds, the company will continue to experience limited growth within the industry.

Although the gross margin on the sales of equipment is relatively lower than the margin on footwear and apparel, the company will continue with the current marketing mix, although some minor amendments in pricing will occur.

Action Plans Specific action plans are necessary in order to maintain the above strategies. The existing sales force is sufficient to serve customers; however, a change in sales structure will allow employees to be dedicated to specific departments to increase customer service.

Developing a Recreation and Sports Center Business Plan

Continual training both at the company level and direct from manufacturers will allow for outstanding customer satisfaction.

This in turn will differentiate the company from the competition. Advertising and promotional campaigns will expand to include the West and Mid-West areas of the country. In addition, advertising will expand through the Internet to reach its broad customer base.

Distribution will be modified to include the use of the Internet as a distribution tool. The company has been hurt financially as a result of the poor corporate decisions regarding the expansion of the company.

Due to the expected growth of the sporting goods industry inthe company will expand into the West and Mid-West regions, planning the opening of 10 stores per year for the next five years. The company will maintain its existing product mix with a large focus on sporting equipment.

Although, the product depth will be either maintained or increased in all categories, the prices will be modified to allow for growth in profitability. Frequent customer discount programs will be implemented to maintain loyal customers and to increase the customer base.

The company will continue to segregate the selling and non-selling functions to continue to provide excellent customer service.


To better serve their customers, the company will expand the Automated Allocation System to include individual customer tracking and offer promotions based on frequent customer purchases.A budget is a crucial part of any marketing plan. It gives a clear overview of all the costs associated with carrying out your marketing activities, including advertising, online content, branding, public relations, staffing costs and more.

Sample sports marketing plan

7 deducted monthly from member's bank accounts • Facility is simplistic, a place to work out without distraction • Facility provides locker rooms and clean showers Price • Low monthly membership cost • Low annual membership cost compared to competitors • No start up fee for Black Card Membership.

He is an internationally traveled sport science writer and lecturer. He has been published in print publications such as Entrepreneur, Tennis, SI for Kids, Chicago Tribune, Sacramento Bee, and on websites such, SmartyCents and Youthletic.

Read 5 Pages From This Business Plan Below: Invite members, team captains, and previous executive members as needed. Much feedback is received simply from conversations people have at practices, regattas, and other club events to be described in other sections.
Sports Marketing Proposal | Sample Proposals To be the premier sports jersey collectible store in the Mappleton area. Have constant turnover of inventory encouraging customers to come in often.

CHAPTER 2 Developing a Strategic Sport Marketing Plan 31 Although there are multiple ways to arrange a marketing plan, the following elements are common to most marketing plans (Stotlar, ). Do you need a marketing plan powerpoint template to grow your business?

Whether you are looking for a template for a small business or a brand new product, this marketing strategy presentation will fit for presenting your business planning.

How to Develop an Effective Marketing Plan. By Bisk. The four P’s of marketing (4 P’s), otherwise known as “The Marketing Mix”, are a set of tools that help companies gain advantage within the marketplace. The 4 P’s are put in place to help maximize a product’s potential.

The 4 P’s include price, product, promotion and placement.

Developing a Business Plan for Sport Management | The Sport Digest