All marketers know just how prominent digital and social media channels are, particularly when referring to the buyer journey. However, most of us are struggling with a lack of integration between diversified teams, and the need to manage content quality and consistency with disparate data.
Submit Marketing Research White Papers Free white papers and articles on different marketing research techniques. Topics range from advertising research, to innovation, to concept testing and product testing, to win-loss evaluation. These articles detail the best practices for research.
All articles were written by marketing research professionals. Capturing offline, organic word-of-mouth episodes via an online word-of-mouth tracking program. A New Debate by Bruce Crandall A comparison between in-person qualitative and online qualitative techniques and methods.
Advertising Effectiveness by Jerry W. Thomas The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product their ads and commercials of any industry in the world.
Unlike most of the business world, which is governed by numerous feedback loops, the advertising industry receives little objective, reliable feedback on its advertising.
Advertising Research by Jerry W. Thomas A summary of recent insights about advertising, based on the latest research findings. Advertising Tracking by Jerry W. Thomas The promise of media advertising is great.
An Interview with Jerry W. Through the use of advanced analytics and modeling, it offers insight executives need to make better strategic decisions that will drive business success. If you need to hire a marketing research firm but have never done so, here are some tips to get you started.
Thomas Over the past decade, some companies have set up private online panels as an economical way to conduct marketing research projects. A private research panel sometimes called a custom panel or customer panel is one set up by a company solely for its own use.
While many private panels are a success, an equal number are deemed failures. This article outlines some basic guidelines to help you decide if a private panel is right for your company. Beyond the Millennium by Jerry W. Thomas A look at the future of Online Marketing Research. What is a brand, and why do brands matter?
What is brand equity or a brand franchise? And how do you measure and manage brand equity to maximize profits over the long term?
Brave New World by Jerry W. Thomas The strategic implications of the Internet are far reaching—for global commerce, for global marketing, and for global marketing research.If you only read 10 B2B Research Papers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and .
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Marketing Research White Papers. Free white papers and articles on different marketing research techniques.
Topics range from advertising research, to innovation, to concept testing and product testing, to win-loss evaluation. Write a comprehensive marketing research and analysis with emphasis on organizational personalities and demographics.
Describe brand strategy and managing brand equity in relation to market segmentation, target marketing and market . If you only read 10 B2B Research Papers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and more closed deals at a lower cost!
Market Research And Sales Managers The essential element of the sales manager’s survival kit is good information, particularly in four areas: the company’s sales, the structure of the market, detailed knowledge of buyers and the strengths and weaknesses of the company vis-a-vis the competition.