Introduction Touch is one of the most essential elements of human development, a profound method of communication, a critical component of the health and growth of infants, and a powerful healing force Bowlby, ; Harlow,; Barnett, Touch has been an essential part of ancient healing practices. In his seminal work, Touching:
Every day, a growing number of companies are jumping on the social media bandwagon. But what exactly are companies getting out of their social media marketing efforts? Most companies are blindly navigating their way through the new social media landscape one meaningless Tweet at a time.
What do you want to achieve through social media marketing? Here are 5 realistic goals you can strive for. Improve Search Engine Rankings Social media marketing can be a powerful tool for increasing your organic search engine rankings.
Social media sites like Digg, ReddIt, StumbleUpon, YouTube, and Twitter can do wonders for boosting your search engine visibility as Google weighs links from social media sites and even ranks those social media mentions to help you take up more space in the SERPS. Additionally, whenever you promote your content through social media, you can earn more links as more people will begin to link to your content on their blogs and websites, creating a viral effect.
Of course, the more natural back links you have, the better your search engine rankings will be. To maximize the SEO benefits of social media, you need to create relevant content on hot topics that your audience cares about.
Having strong, linkbait-style headlines can also go a long way to driving more traffic and earning more back links.
Increase Brand Awareness One of the great things about social media marketing is that it levels the playing field by giving small businesses a voice.
Small businesses that blog and interact with their target audience on Twitter, Facebook, and other social media sites can raise awareness for their company, letting customers know who they are and what they do. A word of advice: Rather than shouting your offers to your Twitter followers, focus more on being personable and building relationships and trust with your audience.
Now, customers share their experiences with companies—good and bad—on Twitter, Facebook, review websites, forums, and more. And also, encourage your satisfied customers to review you online. This is a great way to connect with customers and solve their problems quickly.
However, if you plan on using social media as a customer service tool, make sure you train employees on how to do so properly. Some companies are even combining social media with other forms of marketing like direct mail to help spread the word about their offers and earn more sales.
You can also take advantage of the new group buying concept found on websites like Groupon and BuyWithMe.
These websites allow you to create special offers that customers share via social media, earning you more sales and increased brand awareness. Do you have any set goals for your social media campaign?
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Our own Mike Haysely argues that corporate legal best practice ought to meet the unique needs of the team and offers a 5 step plan for developing one. Introduction.
Touch is one of the most essential elements of human development, a profound method of communication, a critical component of the health and growth of infants, and a powerful healing force (Bowlby, ; Harlow, , ; Barnett, ).
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